How to fix Arsenal’s summer transfer marketing debacle

Arsene’s transfer antics have always been shrouded in a mystery novel of his own creation. But after five years the lack of a trophy has turned the author into an increasingly polarizing figure. Should he stay or should he go? This is becoming a publicity and marketing issue. The answer, however, rests in communication, not purchases. If Arsene respects the fans a little bit more, he might not even have to make a big purchase.  Continue reading

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